As you start to investigate franchise alternatives, one of the important criteria to consider is a choice between “emerging” and “established” franchise brands. Both have attributes that appeal to Read More
Franchise Investigation Process
One sided franchise agreement
Of course your franchise agreement is one sided! And, you want it to be that way! Read More
What Makes a GREAT Franchisor?
As a franchise consultant, I am asked on a weekly basis the simple but devilishly tricky question, “What is the best franchise?” I always give the same simple but ambiguous answer, “It depends.” My Read More
Building a Franchise Pro Forma
You do not need to be a financial guru to build a meaningful financial pro forma for your franchise. Instead, focus on the 3 or 4 key figures that are going to drive that model. Read More
What you will learn in franchise validation
The validation phase of a franchise investigation is the most important part of the process. In this process, you will talk to a range of performers - some of the best and some of the worst. Why Read More
Call it CONFIRMATION DAY not DISCOVERY DAY
When you arrive at "discovery day", you should not actually be doing any "discovery". You should be "confirming". Let's be clear and re-label this event as "Confirmation Day". Read More
